The UAE is leading the integration of digital twin technology through various urban development and infrastructure projects.

Interconnected technologies help build and operate smart cities, where digital twins provide real-time data for urban management

Qatar's Vision 2030 is an ambitious national strategy to transform the country into an advanced society with sustainable development and high living standards.

Landvault has been acquired by Infinite Reality for $450M, a US company with a very similar vision, powering the next generation of digital media and e-commerce through AI and immersive technologies.

In the GCC, IoT technologies help efficiently manage resources, prepare for disasters, and improve public services.

Digital twins integrate seamlessly with smart city technologies such as artificial intelligence (AI), IoT, and big data analytics, enhancing functionality and providing actionable insights.

Digital twins offer a dynamic tool for enhancing real estate projects' efficiency, sustainability, and overall success.

As companies increasingly adopt remote and hybrid work models, the concept of virtual offices is poised to play a significant role in shaping the future of work.

Digital twins are used heavily for urban planning to visualize current conditions and predict future developments

The combination of AI and digital twins revolutionizes various industries by offering advanced predictive maintenance, improved design processes, and enhanced operational efficiency.

Digital twins are invaluable in disaster prevention, predicting, preparing for, and mitigating the impacts of natural and man-made disasters.

This blog spotlights digital twins' top use cases and applications in manufacturing, smart cities, energy, retail, and aerospace.

Landvault form a strategic partnership with UAE-based Masary Capital, a pioneering force in frontier technology and blockchain ventures.

As technology advances, the capabilities of Digital Twins continue to evolve, offering increasingly accurate and comprehensive simulations that drive innovation and efficiency.

We explore the use cases and applications of the metaverse and which government bodies are already making use of the immersive web.

In this blog, we answer the question, "what actually is the metaverse?".

This blog will explore the leading companies shaping the metaverse in 2024.

This blog explores how NFTs can create utility in the 3D internet by presenting use cases for virtual experiences, gaming, digital identification, and education.

As we move beyond the hype, the potential of the metaverse becomes increasingly apparent.

As businesses harness the metaverse, they can leverage them to work better, manage processes, connect with customers, and train talent.

The metaverse is set to transform the tourism industry significantly, with McKinsey suggesting that it could be a $20 billion market.

This blog dives into the evolution of training in the metaverse, highlighting how it enhances learning, builds collaboration, and promotes inclusivity across industries.

In the blog, we will explore how the metaverse is transforming sports through five distinct areas.

This blog dives into the key technologies used in the metaverse and their use cases across organizations.

This blog explores 5 ways immersive experiences can propel the tourism industry forward.

In this blog we explore why fashion brands are enticed by the idea of the metaverse and how it can benefit the fashion industry.

We explore the benefits of using immersive technology within the real estate industry and the practical applications it holds.

In this blog, explore how government bodies are embracing the metaverse for economic development, cultural heritage, and tourism.

This blog dives into key use cases of the metaverse that organizations and governments can utilize.

The metaverse is on a trajectory of significant growth in the Middle East, underpinned by strategic investments and technological advancements

This blog dives into key examples, benefits, challenges, and future trends in gaming and marketing.

This blog post will explore the potential of the immersive web for marketing, exploring how this platform can revolutionize interactions between brands and consumers.

From immersive gaming experiences to interactive educational tools, spatial computing is setting the stage for a new era of digital interaction.

This blog explores AI's transformative role in enabling brands to craft immersive and personalized experiences for customers within the metaverse.

As immersive technologies come of age, they are set to boost Middle Eastern economies, improving how companies operate, offering immersive content and creating efficient processes.

The Apple Vision Pro is positioned to transform various industrial sectors from retail to manufacturing.

This blog analyses the top 5 metrics of success in the metaverse, offering an approach to achieving return on investment (ROI) in these virtual experiences.

In the evolving digital landscape, the gaming industry has emerged as a force in marketing strategies.

This blog dives into the varied use cases of the Apple Vision Pro in sectors like gaming, medicine and healthcare, retail, tourism, and education.

We announce the appointment of Mohamed Khalifa as our Vice President of Metaverse.

The potential for businesses within the metaverse is vast, allowing companies to tap into a global audience and offer immersive brand experiences.

Tokenization creates digital pieces of traditionally illiquid real-world assets (RWA), allowing anyone from large to small-scale investors to own a portion of them.

This blog explores where the metaverse is at now, and where it will go in the near future.

Despite the slowdown, as we look into the current year, the narrative of NFTs is evolving.

Digital Twins are real-time digital replicas of physical urban spaces that allow urban planners to build, plan, and monitor urban development projects.

This article explains tokenization and how it's a game changer for future investment opportunities.

AI aids the metaverse in developing dynamic 3D content and enables natural interactions through intelligent avatars.

We dive into the growing interest in immersive technologies across the Middle East, highlighting trends that will shape 2024.

The GCC region is rapidly emerging as a global leader in the metaverse, with a projected $15 billion injection by 2030.

Among the various successful virtual experiences in 2023, in no particular order, we've curated a list of our favorite metaverse activations.

We announce the appointment of Muhammad Hamza as the Vice President of Business GCC.

As we approach 2024, the metaverse is on the brink, bringing forth trends that will redefine the digital landscape.

The 3D immersive environment of the metaverse allows city planners and architects to create dynamic models of urban spaces.

This blog dives into how the metaverse is apt for brands to utilize gamification strategies.

How Matera Will Shape the Future of the Creator Economy

From infrastructure changes to zoning regulations, the metaverse enables the simulation of various development possibilities.

We’re excited to announce that we kicked off the release of Matera v0.1 which has been launched on Polygon Mumbai testnet along with the first application.

Matera aims to build a fairer 3D internet by solving difficulties with content quality and accessibility of content development.

We announce our collaboration with the French Ministry of the Armed Forces to launch an exciting and immersive virtual world experience.

In the metaverse, AI is instrumental in improving access for creators via tools and other platforms.

Major real estate companies, government organizations, and tech companies in the GCC region are betting on the metaverse.

The metaverse faces technical obstacles to adoption that must be overcome. Let's dive in to them.

How do we protect creators from a world starting to become dominated by artificial intelligence?

This blog dives into the role of metaverse resorts in the travel industry, highlighting how they're redefining luxury and the potential of these experiences.

The Matera protocol offers a solution to address the challenges creators face by developing a toolkit from them to capitalize on the 3D internet.

This article explores the essential elements needed for metaverse mass adoption and examine the challenges and opportunities ahead.

Digital real estate is a piece of land or property in a virtual world. It can be bought, sold, and rented just like physical real estate.

From virtual stadiums to NFT collectibles, this blog delves into the innovative ways the metaverse is transforming the future of sports fan interaction.

In this blog, we sit down with our VP of Product, Luke Gniwecki to talk all about the features of Matera.

This blog dives into understanding the wealth of data the metaverse possesses, the tools to analyze it, and the metrics to track success.

As the metaverse grows, tokenization creates a new digital interaction and economic innovation era.

Matera Protocol is the infrastructure to bring virtual worlds on chain - here's how it works.

As more and more brands are using the metaverse as a platform to gain widespread exposure - how is success measured?

From understanding user behaviors to generating realistic virtual worlds, AI technologies are at the forefront, driving the 3D internet's capabilities beyond our imagination.

The GCC has actively explored technological innovations to diversify its economy and ensure long-term sustainability. The adoption of metaverse technologies can play a pivotal role in this.

As countries in the MENA region seek avenues beyond traditional oil and gas sectors, the metaverse offers a promising new direction.

Many associate the metaverse with gaming and entertainment, its potential is vast and multifaceted, presenting use cases in industries like real estate and education.

The metaverse promises to reshape our global interactions, presenting opportunities for societies worldwide.

As the lines between the virtual and physical worlds blur, the metaverse is poised to revolutionize how cities are conceptualized, designed, and experienced.

The economic payoff of leveraging the metaverse in the MENA region is set to grow as more companies, government organizations, developers, and creators come together to build this immersive space.

Central to the allure of the metaverse is the concept of high-fidelity virtual environments. These experiences, marked by their intricate detail, realism, and interactivity, are pivotal in captivating users and making them feel genuinely anchored in the virtual world.

Virtual tourism in the metaverse allows users to digitally visit dream destinations, offering a taste of wanderlust without leaving home.

As the digital realm continues to evolve, there's an opportunity to use the metaverse to immortalize the stories, traditions, and landmarks of the MENA region, ensuring they are passed down to future generations interactively and engagingly.

Urban designs can be virtually tested and optimized through the metaverse's virtual simulations, revolutionizing city planning.

High-fidelity metaverse environments enable rich, detailed, and realistic virtual interactions that can transform brands' digital identities and redefine experiential marketing in the digital age.

The metaverse offers a platform for these governments in the MENA region to engage with citizens, stimulate economic growth, and address societal challenges.

This blog will explores the metaverse and digital twin technology and how they are transformational tools for MENA's urban development.

This blog showcases the rise of photorealistic experiences and how it's transforming the travel, tourism, and architectural industries.

From marketing to urban development, this blog will run through the top 6 industries the metaverse will improve.

This blog post aims to explore the impact of the metaverse on real estate and architecture, mainly through the innovative concept of virtual showrooms.

This blog post explores the impact of metaverse experiences in reshaping how people travel, what’s driving this shift, and how the tourism sector uses immersive experiences as a marketing tool.

To unravel the intricacies of Unreal Engine, we sat down with Zon, our Head of Development, to explore the process of building an immersive metaverse on the engine.

This blog post aims to delve into the various facets of the metaverse and explore its potential to enhance collaboration within the Middle East and North Africa (MENA).

Powered by the metaverse, Smart Cities 2.0 can benefit from enhanced urban planning by optimizing processes like traffic, waste, and utility management. Metaverse cities can also foster citizen engagement, empowering residents to participate in city planning and decision-making through virtual platforms.

High-fidelity experiences within the metaverse take entertainment, social interactions, and work to unprecedented heights. This blog dives into immersive experiences in the metaverse and explores some of its use cases.

As governments explore innovative ways to enhance their operations, the metaverse emerges as a powerful tool with vast potential to reshape how governments operate.

We explore the opportunities that the metaverse presents for organizations in the MENA region.

We announce our evolution - Landvault 2.0 - to mark a new dawn for our company. Proud to be working towards a richer and fairer internet through our tech stack.

Healthcare and the metaverse are two distinct concepts rapidly converging in today's digital age. The metaverse, or the 3D internet, a virtual space where individuals can interact with each other, connect digitally, and immerse themselves in high-fidelity environments, has gained immense popularity in various industries.

The metaverse, or the 3D internet, is revolutionizing the hospitality industry, offering new opportunities for immersive experiences and redefining how guests interact with hotels, restaurants, and entertainment venues. This blog will explore the 3D internet and how the hospitality and tourism industry leverages it. The blog will also dive into hotels that have launched activations in the metaverse, like Hilton, The Marriott, and The InterContinental Hotels Group.

The metaverse, or the 3D internet, allows consumers to explore and discover products in an immersive environment. Showrooms allow potential buyers to thoroughly examine product features and test different models, bridging the gap between physical and virtual shopping experiences

Discover the benefits, equipment, and programs for virtual reality workouts. From FitXR to Supernatural, explore the best workout in VR and the equipment needed for virtual fitness.

Discover how the metaverse is transforming the world of fitness and sports, offering immersive workouts, innovative fan engagement opportunities

Unlock the world of digital twin technology with this beginner's guide. Discover how digital twin technology works, its applications in various

It’s been a year since we pivoted from our company in gaming tech Admix, to metaverse tech and rebranded as LandVault. Let's run through the journey so far

Discover how the metaverse is revolutionizing urban planning and shaping the cities of tomorrow. Dive into a digital realm where virtual landscap

Step into the world of immersive marketing experiences and discover the power of captivating your audience. Explore innovative strategies that go beyond traditional marketing to create immersive, interactive, and memorable brand experiences. Dive into virtual reality, au

Discover the exciting world of gamification in the metaverse and how it is reshaping brand experiences. Explore how brands are leveraging gamifie

An immersion experience typically involves an interactive encounter that engages multiple senses and creates a realistic and intense environment. The experience is transportive, which means it takes viewers into another real-world or imaginative space through extended reality (XR).

As virtual spaces become commonplace, they open doors for the music industry to transform how artist host live performances and concerts. A survey by Ipsos revealed that 46% of GenZ and Millennials were as excited to attend a concert in virtual reality or the metaverse as they were to attend a physical event.

The term virtual learning environment (VLE) refers to a platform that provides educators with digital tools for generating interactive, group-based learning experiences in the classroom.

Immersion education has proved to become an effective way of learning languages through experiences. This technique aims to create a high level of competency in learning a foreign language while also having applications in other subject matters in education.

Digital fashion transcends physical boundaries to create value for garments and accessories in virtual spaces. This new segment of the fashion industry, including digital renders of clothes, avatar fashion items, and fashion pieces minted as NFTs, is taking the internet by storm.

The metaverse is a new world where users interact, play, and dress their avatars - opening up opportunities for designers and brands to meet the rising demand for digital fashion. According to Morgan Stanley, the metaverse could generate $50 billion in sales for fashion and luxury by 2030.

The metaverse will revolutionize eCommerce by presenting new sales models impacting consumer choices and decision-making. Though the industry is nascent, brands must prepare for the future of commerce in this evolving virtual world.

As emerging technologies in the Web3 space advance and the metaverse rises to prominence, eCommerce brands are hard-pressed to evaluate how they might revolutionize the industry.

The metaverse trends in retail: Impact, strategy, and benefits

2022 brought a lot of skepticism in the Web3 market sparked by the crypto winter, the collapse of FTX’s centralized exchange, and the Terra (LUNA) crash. However, technological developments and market maturity across Web3, blockchain, and crypto will drive new use cases and applications in the coming year.

Every new technology wave brings a new form of community. A shift from Web2 to Web3 has led to communities redefining their structure, functioning, and benefits. Communities are the cornerstones of Web3 projects as they provide feedback, support in scaling, and advocate for a project.

Metaverse builder, LandVault, and Heroez, a decentralized esports DAO, have partnered to reinvent esports inside the metaverse. Together the partnership aims to reshape the esports viewing experience while developing storytelling and optimising community engagement.

The metaverse is coming of age, providing users endless opportunities to explore, create, and connect. As technologies like Web3, augmented reality (AR), virtual reality (VR), and high-speed internet advance, our virtual experiences will become more interactive and engaging

Web3, the latest iteration of the internet, is creating a new way for people, places, and things to connect - transforming the role of brands in the space.

The metaverse is a virtual world created as an alternative to the real world that can be accessed online. In this world, people represent themselves as virtual avatars designed by themselves. As avatars, users can interact, participate and play as they choose in the metaverse’s environment.

Since its inception, the metaverse has gained rapid popularity among various user segments, becoming a platform with millions of potential customers waiting to be engaged. Transcending capabilities of traditional platforms like TikTok, Instagram, and Facebook, the metaverse can improve brand awareness, engagement, targeting, and growth.

Digital real estate tours have seen a sharp rise in demand from property buyers who see them as vital to decision-making. Property agents and sellers must be able to provide these 3D viewings to give buyers a realistic understanding of the property without a physical visit and nudge them to make an offer.

The metaverse aims to be a virtual platform accessible to all, making it an attractive space for marketers to reach and engage with consumers. Marketers can create immersive, interactive, and personalized digital marketing campaigns in the metaverse.

Big tech is betting on the metaverse, with investments in the space led by companies like Meta (formerly Facebook), NVIDIA, Roblox, Unity, and Epic Games. Several gaming companies, property developers, and consumer brands also buy digital real estate in the metaverse to make their presence known in this new world

he metaverse refers to a virtual universe where people can interact with each other and experience a range of digital environments. In recent years, with the rise of blockchain technology and advancements in AR/VR, the idea of a metaverse has started to become a reality.

We're proud to announce that we have partnered with Super League (Nasdaq: SLGG), a leading publisher of immersive experiences across the world’s largest metaverse gaming platforms to serve the needs of businesses throughout the GCC.

The promise of the Web3 industry goes beyond cryptocurrencies, with emerging projects and stocks catching the eye of investors. The Web3 investment space is attracting VCs, tech enthusiasts, institutions, and developers looking to profit from this accelerating industry.

The metaverse is the next frontier for businesses and personal brands, offering boundless opportunities for growth and expansion. However, with new horizons come novel challenges, and one of the most pressing concerns in the metaverse marketing space is the ability to demonstrate a solid return on investment (ROI). Today, we are excited to share the latest updates of our platform that address this crucial aspect head-on.

Web3 innovation is creating new channels for brand-consumer interactions. Advertisers and marketers need to reinvent their strategies in the metaverse to connect, engage and interact with audiences.

Virtual properties in the metaverse have gained traction from investors looking to expand their portfolios with an asset with high investment returns. Investing in these digital estates involves buying and owning properties like - virtual land, virtual buildings, or other virtual items through secondary marketplaces using cryptocurrencies.

The metaverse’s focus on making content more immersive and interactive will force brands to rethink their content marketing strategies and how they distribute content online.

The metaverse is a massive opportunity for the creator economy, opening more avenues to monetize content. As the momentum picks up, brands need to start looking at gamers, streamers, and virtual brand avatars as influencers they can collaborate with in the metaverse to help their products and services reach new audiences or markets.

The metaverse is growing global interest, and widescale adoption could happen sooner than expected. As the immersive virtual world evolves, it is creating new use cases for brands in marketing, some of whom are already rewriting the traditional rules with new marketing strategies.

We are pleased to announce that we have extended our Series B funding round, raising an additional $3 million from strategic web3 investors like The Sandbox, the Gemini Frontier Fund, HodlCo, and hedge fund Kingsway Capital.

The concept of real estate in the metaverse, or virtual worlds, has been gaining traction in recent years, especially with the rise of blockchain technology and the increasing popularity of virtual gaming and social media platforms.

The Sandbox is a virtual world where players can create, explore, and interact with an immersive gaming experience. It is a platform that focuses on capitalizing on the play-to-earn economy.

Web3 and blockchain are redefining real estate’s traditional model to create a new virtual world called the ‘metaverse’ where digital parcels of land can be bought, sold or developed.

Swathes of consumers enter the metaverse looking to create their digital personas by cladding themselves in apparel that resonates with their identity. It is a new dawn for fashion labels, with the metaverse helping brands broaden reach, level-up engagement, and personalize customer experiences.

Building in Decentraland enables you to create anything from 3D assets to interactive games and experiences. It gives users limitless possibilities to be creative, primarily because they have significant control over the land.

Building in the metaverse helps brands provide engaging and immersive customer experiences, gain a competitive advantage, and expand their offerings. Additionally, they can experiment with new forms of advertising and marketing, provide unique experiences, and reach younger audiences inhabiting virtual worlds.

We're proud to announce our partnership with Enjinstarter, a leading Web3 launchpad and advisory Singapore-based company, to facilitate our reach into Southeast Asia. Together, we will help organizations plan and fulfil their metaverse ambitions.

Construction is one of the leading economic sectors in the GCC, with the UAE emerging as a key component to the global construction industry.

LandVault is proud to announce that we are opening an office in Dubai and are set to begin operations in February 2023. We have established ourselves as a leader in the metaverse, having built over 100 million square feet of virtual experiences for a diverse range of clients, including Mastercard, Hershey’s, Standard Chartered, World of Women, and more.

LandVault interviews the makers of an award-winning game in The Sandbox metaverse. rom this interview, you can learn the story and inspiration behind how two talented designers realised their vision of a medieval-style tower defense game in The Sandbox.

The metaverse is an emerging technological medium that will bring the internet into a new era of three dimensional, immersive experiences. Simply put, the metaverse can be defined as a three dimensional, immersive representation of the internet.

We’re pleased to announce that Matera Protocol has created a joint partnership with DappRadar, the World’s Dapp Store for NFT, DeFi and blockchain games discovery.

We're pleased to announce that we have signed with leading entertainment and sports agency Creative Artists Agency (CAA) for representation.

Clear Channel Singapore has announced its partnership with LandVault to bring its services into the virtual realm, Decentraland, making them the first partner in the region to launch OOH packages that will allow businesses to reach consumers in a new and potentially untapped market.

Matera Protocol has formed an ecosystem partnership with Lighthouse, a platform that is accelerating adoption of the Open Metaverse by simplifying access to it, making discovering experiences much easier.

We're stoked to announce our partnership with Dubai-based leaders in providing Metaverse as a Service, Metapolis, to assist users in turning metaverse experiences into investable assets. Additionally, the alliance will help brands and companies to expand quickly into the virtual world.

LandVault capped off 2022 with the official announcement of Matera Protocol - a technology solution that, for the first time, will make it possible to tokenize metaverse experiences.

2022 has been an explosive year for LandVault. Despite the turbulent landscape of the crypto and metaverse industry, we’ve been working hard through both the bull and bear markets to make sure 2023 is our best year yet. But, it’s always good to look back on success, so we’ve pulled together our top 10 highlights of 2022!

Envisioning how the Open Metaverse can grow into a flourishing digital economy can, on the surface, appear difficult in its present state. Metaverse experiences have just begun generating the first bits of revenue from monetization opportunities, brands have taken their first steps into adopting the technology, and users have begun to trickle in, namely for major events and activations.

TL;DR: Welcome web3 Community! This article recaps what happened inside the LandVault ecosystem during the past few weeks!

LandVault, the largest developer in the metaverse, has formed a partnership with one of the top metaverse platforms, The Nemesis. Partnering with The Nemesis will help both parties accelerate their missions of boosting metaverse development on behalf of brands, communities, and companies around the world.

GM Web3! Today I am thrilled to unveil something that we have been working on for the last 6 months and that we believe will be a key contributing factor to accelerate the metaverse economy.

We are proud to announce that we worked with Hershey India and Philippines to construct their experience in Decentraland. The build went live on the 5th December and enables Hershey’s to promote an immersive, branded experience around the holidays.

This article recaps what happened inside the LandVault ecosystem during the past two weeks!

We are excited to announce the first update to the LandVault Platform - the v1.2 release. The LandVault Platform allows us to take the initiative to push the Open Metaverse from its build phase into the acceleration phase of our developmental framework.

We're proud to announce our partnership with Decentral Games, a leader in the decentralized gaming space, to provide a more user-friendly gaming experience.

LandVault and Chainlink Labs have established a channel partnership to accelerate the growth of Web3 metaverse experiences. Through this partnership, Chainlink are supercharging our world-class metaverse building and consulting services with their industry-standard oracle solutions to onboard a new generation of businesses, projects, startups, and visionaries to Web3 metaverse platforms.

Building out engaging experiences in the Open Metaverse is what LandVault is the best in the world at. Starting from our first build in 2021, the process of planning, building, and activating a metaverse experience is something the company has continued to excel at and improve upon.

Welcome web3 Community! This article recaps what happened inside the LandVault ecosystem during the past two weeks!

The metaverse may seem like a mystifying place for many people, but when you begin to see the parallels the metaverse has in relation to IRL real estate, you begin to see a clear vision of why the two really aren’t that different.

Navigating the Open Metaverse as a user, brand, or land owner just got significantly easier. We are thrilled to introduce the LandVault Platform: a set of tools that represents the first steps toward our metaverse technology stack.

Welcome web3 Community! This article recaps what happened inside the LandVault ecosystem during the past two weeks! CNN interviewed our CEO Sam Huber for their latest series 'Decoded'.

The metaverse is an incredibly exciting and immersive medium that represents an open, real-time, 3d environment where everyone comes together to live, work and play. The metaverse has seen a great deal of media attention and also investments from both technology companies who want to capitalize on the next wave, and brands, who want to stay relevant in an ever changing media landscape for reaching, engaging and converting customers.

LandVault is excited to announce our collaboration with World of Women (WOW) for the construction and release of the WoW Galaxy experience built in The Sandbox for Alpha Season 3.

The term “Metaverse” has quickly become part of the lexicon for internet users, even though many disagree on what it is ultimately going to become.

The Metaverse is a digital space of growing importance for the world. Centered at the combination of two technological revolutions, blockchain and gaming, the Open Metaverse is anticipated to become an alternative online destination that enables global commerce, human coordination and connection on an unprecedented scale.

Out of the few industries that have profited despite the fallout of the coronavirus pandemic, web3 gaming has witnessed the most significant rise to prominence. Growth of the blockchain gaming sector soared by over 2,000% during 2021 — during which many nations were subject to strict lockdowns.

Welcome LandOwners & Builders! This article is a recap of what happened inside the LandVault ecosystem during this week! We've partnered with Over the Reality and are on the panel for this year's ARwards event!

Since the beginning of the year, our event arm GMW3 (Good Morning Web3) has been organizing various web3 events all across the globe, with a focus on on-ramping web2 executives from the world’s largest brands, into web3. From NYC to Miami and London, our community of executives has grown to 30,000 and the events.

The “Metaverse” — a vision for interconnected digital worlds opening up the seamless movement of data and value — looks to change the very fabric of the internet. This new digital frontier allows brands to engage with their loyal supporters directly by tapping into digital assets and experiences designed to promote loyalty.

Over the past year or two, the term “metaverse” has become firmly ingrained in the public consciousness. Describing a ubiquitous virtual world made up of interconnected digital services, the Metaverse holds great promise for brands and the creator economy.

The Metaverse has exploded into the mainstream, reigniting the eternal debate about the value of virtual land. To understand why virtual land could be a great investment over the next decade, we need to first understand how value is derived.

Variability of Decentralization in Distributed Ledger Technologies (DLTs) Distributed & decentralized systems are not interchangeable classifications. While decentralized systems (i.e. blockchains) are a form of distributed system, not all distributed systems need to be decentralized.

Expanded Utility of NFTs. The NFT market has gone through a period of substantial volatility, drawing back the 2021 frenzy behind NFTs that saw the market emerge in a massively emphatic way. Non-fungible tokens became all the headlines and saw a sweep of mass adoption from institutions all looking to cash in.

The success of our company, raising $37m from top VCs and growing to over 80 staff, has been powered by our vision (helping creators by changing advertising for the better) and our technology – having built a scalable platform instead of an army of sales people.

Remember Second Life? In 2003, it became the first real-time 3D virtual world, enabling players to connect around live events and build virtual businesses but also make real money. Several creators made hundreds of thousands of dollars being virtual architects or building virtual furniture, plants, fashion items and accessories for the platform.