🔥 Announcing Matera Protocol. Read here!
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Making the Internet Investable with Matera: What it Means for Creators and Consumers

Oct 26, 2023

Callum Moates

The web2 era of the internet falls short in aspects of empowering creators, eliminating intermediaries, and democratization. One of the main concerns creators face is the limited number of avenues for monetization, with only a fraction of creators earning a significant income from their online endeavors. For instance, if we dive into the web2 landscape, Spotify and YouTube paid creators on their platform $7 billion and $15 billion, respectively, in 2021, which means the per capita income of creators was about $636 per artist on Spotify and $2.47 per channel on YouTube, as per Andreessen Horowitz.

Another issue digital creators face is intellectual property (IP) theft. The ease of using, replicating, and distributing digital content has led to widespread piracy. Digital piracy costs the US film and TV industry between $29.2 billion and $71 billion yearly, per a publication by the US Chamber of Commerce's Global Innovation Policy Center. 

Additionally, the rise of advanced artificial intelligence (AI) tools, such as OpenAI's ChatGPT and Dall-E, has blurred the lines between human-made and AI-generated content, raising concerns about authenticity. A survey by Nexcess found that a significant percentage of respondents found it challenging to distinguish between AI and human image content. 

As creators move from web2 platforms and explore the metaverse and 3D internet as a space to develop and distribute content, they are still in the dark about its effectiveness. With a lack of robust analytics tools, creators are operating blindly in the metaverse, unaware of the performance and engagement of their creations. 

This is where Matera protocol comes in. Built by Landvault, Matera offers a solution to address the challenges creators are facing by developing a toolkit for them to capitalize on the 3D internet. The toolkit allows developers and creators to bring their 3D virtual worlds and assets on-chain. Matera ensures content protection through asset IP verification, giving creators peace of mind against unauthorized reproductions. This verification system acts as a shield against AI-generated fakes, guaranteeing the authenticity of the content. Asset tokenization is also possible through the protocol as a way for creators to monetize builds and reward user engagement. With Matera analytics, creators can also measure their content's performance and make optimizations to match consumer needs. The Matera protocol ultimately aims to build a fairer internet, benefiting both the creator and consumer.

The benefit to creators

In the ever-evolving landscape of the metaverse, Matera is dedicated to supporting creators and developers with our technology stack. 

Here's a detailed look at some of the features that benefit creators in the metaverse:

  • Asset verification: In the digital world, the authenticity of assets is crucial to ensure users are protected against scams and fraud, and that content is rightfully attributed to the creator. The asset verification feature provided by Matera preserves the value of digital assets, ensures security, and builds trust and confidence. Using the Matera protocol, both assets and creators undergo a verification process conducted by a network of incentivized verifiers. These verifiers are tasked with reviewing and approving the verification requests, ensuring that each asset is authentic and originates from a legitimate creator. Once an asset is verified, it is then recorded on-chain at the smart contract level. While the verification process starts with a centralized approach, we plan to open it up to ecosystem partners progressively, contingent upon them meeting specific eligibility criteria.

  • Asset tokenization: Our asset tokenization feature revolutionizes how creators monetize their work. By transforming assets into tradable digital tokens on the blockchain, creators can fractionalize their assets into 100,000 'asset tokens' and sell portions of their creations to their fans and community, introducing a new level of liquidity that wasn't previously accessible in traditional markets. These asset tokens open up a new channel for generating revenue for the creator and also allows them to reward users for engaging with their assets and experiences, creating a loyal audience base. Tokenizing their assets also helps creators capitalize on the rise in the market value of their creations and raise capital against asset tokens.

  • Matera analytics: Understanding user behavior or digital asset performance is crucial for creators as the 3D internet evolves. Matera's analytics tool provides an overview of an asset's performance, from tracking user engagement in real time to analyzing conversion rates and dwell time. By using this data, creators can fine-tune their experiences, ensuring they resonate with their target audience and achieve a positive return on investment (ROI).

Matera is an infrastructure that aims to empower creators by providing them with the tools to verify, tokenize, and monetize their experiences. Not only does it offer avenues for creators to earn an income, but it also ensures that their community is rewarded for their engagement and support. A robust analytics dashboard also ensures that creators are well-informed about user preferences and can create an experience that meets the wants and needs of their community.

The benefit to consumers

In web3, the concept of ownership has evolved. Matera sets out to redefine what it means to "own" a piece of the internet for consumers. 

Here's how users can invest in the metaverse through Matera:

  • Fractional ownership of digital assets: Matera's tokenization system democratizes digital asset ownership by breaking them into smaller, affordable tokens. Otherwise known as 'fractionalization', this allows consumers to invest in high-value assets without buying them outright. As the asset's value rises, all token holders benefit, similar to shareholders in a company. This not only makes valuable digital assets more accessible but also increases their liquidity in the market. By utilizing tokenization, Matera helps revolutionize digital ownership, offering both investment opportunities and shared community benefits.

  • Trade digital assets with ease: One of the significant advantages of tokenized assets is liquidity. Consumers can access a marketplace on the Matera platform to explore non-fungible tokens (NFTs), view tokenized content, buy asset tokens, and engage with communities. Users can also find experiences or activities that reward them for interacting with it. With an analytics dashboard to track top-performing experiences and activities with the highest rewards, users can make informed decisions about buying and selling specific asset tokens. This ability to trade creates a marketplace where the value of tokens can fluctuate based on demand, popularity, and the overall success of the underlying asset. Individuals are not just asset owners but investors who can leverage the potential growth of the asset.

  • Rewards for engagement: Matera goes beyond just passive ownership. It actively rewards consumers for browsing and engaging with virtual experiences, promoting them, or buying in-game items. For example, if a consumer spends significant time in a metaverse experience or interacts with various elements, experience owners can reward them with additional asset tokens. This gamified approach incentivizes users to explore, engage, and immerse themselves in the virtual worlds, knowing that their time and actions translate to tangible rewards.


Creators are constantly grappling with challenges like limited monetization avenues, IP theft, and the blurred lines between AI and human content in the current web2 landscape. As the next iteration of the internet evolves and becomes more three-dimensional, Matera protocol aims to change the status quo and provide a toolkit for creators to bring their 3D creations on-chain. For creators, this means a verification system for their digital assets, a system to tokenize their builds for monetization opportunities, and insightful analytics allowing them to understand their content's impact.

Not only for creators, but Matera also sets out to redefine digital ownership for consumers, allowing fractional ownership of assets, easy trading, and rewards for engaging with metaverse experiences and supporting their favorite creators. By ensuring transparency and authenticity, Matera is setting the stage for a fairer internet.

Are you a developer, creator, or brand looking to build 3D virtual experiences and assets for your community? We can help you tokenize, monetize, and track your digital content in the metaverse with the Matera Protocol. Learn more about Matera here.

Oct 26, 2023

Callum Moates

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About LandVault

LandVault is the largest metaverse builder with over 100 million square feet of virtual real estate, more than 120 full-time creators, and nearly 300 completed projects. We’ve been helping brands build and grow in gaming environments since 2017 and the metaverse since 2021.

LandVault’s platform-agnostic proprietary technology and creative powerhouse builds and delivers tailored, data-driven, and optimized business solutions and insights. We help clients launch, optimize, and monetize metaverse experiences.

LandVault’s mission is to accelerate the metaverse economy through technology with a vision of a fairer wealth distribution across the web.

We build infrastructure for the 3D internet,
to create a richer, fairer internet.

Copyright ©️ 2023 Landvault

Wam Group All rights reserved

We build infrastructure for the 3D internet,
to create a richer, fairer internet.

Copyright ©️ 2023 · Landvault · Wam Group · All rights reserved

We build infrastructure for the 3D internet,
to create a richer, fairer internet.

Copyright ©️ 2023 · Landvault · Wam Group · All rights reserved