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LandVault signs with Creative Artist Agency for representation

Callum Moates ⋅

We're pleased to announce that we have signed with leading entertainment and sports agency Creative Artists Agency (CAA) for representation.

Throughout the past two years, hundreds of brands entered the metaverse be it through building their own spaces or appearing at events. As the audience grows, the metaverse is becoming a new channel for artists and celebrities to reach their fans in more immersive, intimate ways.

“As we spend more and more time online, the metaverse is going to become an increasingly popular entertainment destination. By 2025, it will be a channel that artists and other talent cannot ignore to stay relevant. With this new relationship, we are excited for the opportunity to work with one of the world’s top agencies and their clients as they enter the metaverse,” says LandVault CEO Sam Huber.

We have built more than 200 metaverse activations to date. With a team of 130 architects, designers, and developers focused on platforms like Roblox, Sandbox and Decentraland, we have built award-winning metaverse experiences for such brands as Mastercard, L’Oreal, Heineken or Hersheys.

CAA will collaborate and consult LandVault on talent and brand-led metaverse opportunities, in addition to exploring opportunities for newly created IP in virtual worlds.


Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities.  Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.  For more information, please visit www.caa.com. 


LandVault is the largest real estate company in the metaverse. With a team of 120 architects, designers and developers, Landvault has built over 100 million square feet of metaverse real estate across platforms like Sandbox and Decentraland, for brands like Mastercard, L’Oreal, Heineken, as well as Web3 projects like World of Women, MAYC or AlienBoy. The company’s origin was in gaming formerly known as Admix - building technology for brands to enter games via product placements. Founded in 2018 by Sam Huber, Admix has raised $37m from top VCs and works with over 300 top brands such as McDonalds or Calvin Klein and helping them activate their brands inside games via product placements and provide an end-to-end solution to brands and IP entering the metaverse, from land rental to build and monetization. 

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