French Armed Forces Ministry Unveils Immersive Metaverse Experience with Landvault

We're pleased to announce our collaboration with the French Armed Forces Ministry to launch an exciting and immersive virtual world experience. Our partnership with Wold, the agency of record for the French Armed Forces Ministry, has made this visionary project possible. Appointed to build the French Army their first experience in the metaverse platform Decentraland, we brought our expertise in metaverse technology to deliver this innovative and engaging experience.

Launched on September 19, 2023, the initiative is aimed at engaging and recruiting talents within the 18-35 age group. Offering an immersive virtual training course within Decentraland, simulating a military training experience, the build features an obstacle course set in a military environment with different outposts, each offering a unique theme and challenge. 

At each outpost, participants are immersed in a blend of gamified challenges including videos, NPCs, and interactive quizzes that must be successfully completed to unlock exclusive wearables and progress to the next stage. Beyond pure entertainment, these elements are designed to educate participants about the skills and values essential to military service. Approximately 500 wearables have been redeemed by users since the launch, signifying the success and engagement of the metaverse experience.

Once conquering the third outpost, participants unlock more than just a virtual parachute for an exhilarating descent back to the starting point. They gain direct access to a unique recruitment link that offers a fresh and approachable way to explore job opportunities within the French Armed Forces Ministry. As an additional layer of excitement and competition, a leaderboard tracks participants' quiz scores and race completion times, rewarding top performers with a camouflage suit wearable for their virtual avatar.

In essence, this immersive metaverse experience goes beyond traditional recruitment methods, engaging a younger audience through gamification. It positions the French Army as a government institution venturing into the metaverse, fundamentally altering the way individuals approach military careers, and highlighting an innovative and engaging path forward.

Samuel Huber, CEO and Founder of Landvault expressed his excitement for the project, “It’s been a pleasure working with the French Armed Forces Ministry from ideation to production to launch. The goal of the experience was to make government jobs more interesting and exciting for young people, and this build in Decentraland, through gamification, aims to achieve that. It’s another good example of how the metaverse can unlock new opportunities to appeal to a younger demographic.”

Axel van de Ridder, Digital Marketing Manager for the French Armed Forces Ministry commented, “When you cooperate, you operate: thanks to an agile collaboration with Landvault, the French Armed Forces Ministry is offering an immersive experience in a new virtual world for young people.”

Join the French Army in the metaverse to discover the future of virtual engagement. This innovative endeavor not only provides a thrilling and educational experience but also serves as a gateway to potential careers in the fields of youth recruitment and digital profiles.

For more information and to participate in this unique Metaverse experience, visit here. The entire experience is available in both English and French, ensuring accessibility for a wide audience.