Swiss Prime Site (SPS) turned to Landvault to develop a digital replica of their Zurich office, The Prime Tower, in the metaverse platform Decentraland. The result was an immersive and interactive experience that allowed users to learn about the SPS brand. Gamification and reward elements were also adopted to incentivize users to stay and return to the activation.
SPS asked us to ideate and construct a digital replica of their Zurich office, The Prime Tower. The goal of the activation was to meet, network, and collaborate with key partners and stakeholders virtually. Built on a 5x5 parcel of land in Decentraland, the building consisted of 3 floors, an employee lounge, branded partner offices, meeting rooms, and a rooftop for events.
One of the main aims of the virtual Prime Tower is to rent out rooms to partners. Each of the office spaces was tailored to specific tenants such as law firms and crypto businesses. These rooms were able to be reskinned at any time no matter the partner.
On the rooftop, users could also find a fully immersive event space. This space was a venue that could host music events, internal events, presentations, and conferences. When events weren’t being held, users were able to use it as a space to relax.
Inside the SPS activation, a variety of games and quests were created to incentivize users to engage and return to the experience. Initially, users are welcomed by an SPS employee upon entering The Prime Tower. The employee NPC introduced the main quest of the experience to the user, which involved fixing the SPS robot that would act as the player’s guide throughout the space. Ultimately, to fix the robot, the player had to complete a bunch of other quests such as a jetpack game, a puzzle, and a Switzerland map game.
Once the bot was fixed, the reward system was unlocked.
The gamification element of the experience was part of its overall success. By engaging the players through quests, SPS achieved a total of 8 days of gameplay.
The reward system was the other part of SPS’s success. The rewards came in 3 forms:
Tokens: SPS-branded currency used to purchase wearables in the shop
Experience points (XP): Measured a player’s dwell time and success
Wearables: Cosmetic items which could be bought or sold
The player had different ways of earning each reward. Tokens were earned through daily log-ins and completing quests to encourage the user to return to the experience. XP was earned through dwell time spent inside the space as well as completing quests. Wearables were earned through daily log-ins, buying with tokens earned, or spinning the daily reward wheel.
Through this system, SPS managed to achieve a 50% retention rate in users, with half of all users returning to the experience after the first log-in. Not only that, but the average dwell time of the experience was 20 minutes across 3 months, achieved through the incentivization of XP.
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LandVault is the largest metaverse builder with over 100 million square feet of virtual real estate, more than 120 full-time creators, and nearly 300 completed projects. We’ve been helping brands build and grow in gaming environments since 2017 and the metaverse since 2021.
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