We explore the benefits of using immersive technology within the real estate industry and the practical applications it holds.

The GCC region is rapidly emerging as a global leader in the metaverse, with a projected $15 billion injection by 2030.

Major real estate companies, government organizations, and tech companies in the GCC region are betting on the metaverse.

Digital real estate tours have seen a sharp rise in demand from property buyers who see them as vital to decision-making. Property agents and sellers must be able to provide these 3D viewings to give buyers a realistic understanding of the property without a physical visit and nudge them to make an offer.

Virtual properties in the metaverse have gained traction from investors looking to expand their portfolios with an asset with high investment returns. Investing in these digital estates involves buying and owning properties like - virtual land, virtual buildings, or other virtual items through secondary marketplaces using cryptocurrencies.

Web3 and blockchain are redefining real estate’s traditional model to create a new virtual world called the ‘metaverse’ where digital parcels of land can be bought, sold or developed.