In 2013, then 23 years old Sam Huber was looking for ideas to build his own app. In his research, he found that most downloaded and grossing apps were casual games. Convinced this was the next big opportunity in the AppStore, he quit a high profile job with Mercedes FormulaOne to launch his own casual gaming studio.

When attempting to monetize his most successful game (10,000 DAU) a couple years later, Sam was shocked at the lack of tools available for game creators. Most were full screen interstitial videos ads, that create a terrible user experience by interrupting the game. Eventually, Sam saw an opportunity in building more creator friendly tools, and an additional revenue stream for game developers.